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MYS 2024: a whole other yacht show for a whole other story to begin.

Monaco Yacht Show 2024 took place, and we were there.
An opportunity to welcome partners, customers and friends to our stunning stand and on board our brand-new M/Y Diamond Binta during its world debut, launching our new positioning “A whole other story. Yours.”
Giuseppe Mazza, Sales Manager of Tankoa Yachts, underlines the undeniable importance of MYS for both our shipyard and the superyacht industry.

T520 Fenice: a brand-new model designed to take on board a whole other harmony. Yours.

Born from our second collaboration with Enrico Gobbi of the Venetian Studio Team for Design, T520 Fenice is the T680’s smaller sister, yet immense in capturing the same grace and space in a 52-metre platform under 50GT in steel and aluminum, completing our range.
Presented at Monaco Yacht Show 2024, this model revisits some key elements of the previous T680, with a focus on proportions. The result is sleek and dynamic lines, offering generous areas on board. Both the bow and stern have distinct shapes, giving the profile a greater sense of fluidity, further enhanced by the sharp contours of the deck edges.
A new arrival that reinforces the positive wave and interest in our boutique shipyard, also born out of the full-custom T580 project we had on display at MYS.

We are out with a whole other campaign: A whole other story. Yours.

For our new positioning, created by the advertising agency Dolci, we wanted to trace a route that ran counter to the communication landscape of the nautical world. That’s why we decided to shift the focus from us to the people: a whole other story, where the unexpected protagonist is the owner enjoying a unique, tailor-made experience on board his Tankoa. To tell this concept in a campaign with an intimate and emotional flavour, Serge Guerand’s magic touch gave life to a series of soulful portraits: shots stolen during authentic moments of life, suggesting a different and extremely personal story every day. Are you ready to write your own?