We are out with a whole other campaign: A whole other story. Yours.

For our new positioning, created by the advertising agency Dolci, we wanted to trace a route that ran counter to the communication landscape of the nautical world. That’s why we decided to shift the focus from us to the people: a whole other story, where the unexpected protagonist is the owner enjoying a unique, tailor-made experience on board his Tankoa. To tell this concept in a campaign with an intimate and emotional flavour, Serge Guerand's magic touch gave life to a series of soulful portraits: shots stolen during authentic moments of life, suggesting a different and extremely personal story every day. Are you ready to write your own?